WINGSTOP

2019 Leo Burnett Internship Project

*Runner-Up

When people think wings, they think Super Bowl. We took this occasion-based food and made Wingstop the official food of a new, more frequent occasion: binge watching.

We developed interactive advertisements on Hulu. Viewers can order bold, tasty wings from Hulu’s ad platforms, and, in return for ordering Wingstop, viewers score commercial-free watching for the next 24 hours. Non-stop flavor. Non-stop entertainment when you #WatchWithWingstop.

Stars! They’re just like us! We wanted to get our favorite TV, film, and entertainment-adjacent celebrities in on the action with a Wingstop food truck parked one street over from the Golden Globes.

Because who doesn’t want to see an A-lister almost smear lemon pepper on a Valentino gown?

We imagined earned media might look something like this: