My partner Taylor and me were brought on to concept platforms and campaign work for Tia, a women’s healthcare clinic. Our platform, “Unfair Standards”, was rooted in the insight that the gaslighting women often experience at the doctor’s isn’t something we’d accept elsewhere.
Like the phone store. Or in line for a burger.
And women have been putting up with that kind of treatment for too long.
The platform, along with a script known as “Combo Meal”, became the foundation for the larger campaign.