Summer’s awesome all on its own, but the tiny moments that lead up to it set the tone for the greatness that lies ahead.
Whether it’s rolling up to a familiar vacation spot, soaking up that first full day by the water, or reuniting for a girls’ trip, there’s something to appreciate about the experiences before the highlight reel. Our short films honed in on these moments, with Starbucks featured as the catalyst to summer fun.
We also wanted to pay tribute to the holiday the entire country observes: Summer Friday.
So we gave the internet an earworm from internet darling/singer/songwriter Calica about ditching work for the important stuff–sipping Frappuccinos.
Aaaand a whole host of social assets (40+!) which spanned stop motion, paper art by Tommy Perez, BTS, and immersive content from influencers in fashion, art, lifestyle, and more.
Made with my partner Taylor May, ACDs Lucy Downs and Sean Pezzulo, CD/ECDs Greg Berman and Adam Gloo.