In an ever-changing world, a successful investor can’t take anything at face value.
That’s why, at PGIM, we Keep asking.
Up against a category full of financial institutions boasting about owning all of the “right” answers, set to montages of solar farms and skyscrapers, we launched PGIM’s very first global campaign with the story of Patricia, PGIM investor and lifelong hand raiser, set inside a beautifully handcrafted animated world.
And we made the worldwide symbol for the question—a hand raise—central to PGIM’s brand.
Press: Business Insider, Nasdaq, AdAge
Made at McCann NY with my partner Taylor May, CDs Nick Ciomperlik and Camilla Ciappina, GCDs Leopold Billard and Jordan Kramer, and ECDs Larry Platt and Danny Rodriguez. Produced by Passion Pictures.