Social concepts and campaigns for @Pedigree and @NUTRO, from Mars Petcare.
Nutro
From DeuxMoi parodies to manifestations to insights into our pets’ psyches, we’ve built a voice for this sustainable pet food brand from the ground up.
The results: Growing Instagram by 120% and TikTok by 266%.
Pedigree
Everything Pedigree does is in service of Feeding the Good—lighthearted pet truths, pop culture, making dog adoption irresistible.
Like…through an astrological campaign to get shelter dogs adopted (that really worked), treats with messages your pup would actually send, and 152 insights into your dog’s soul.
The results: Six-figure growth in TikTok followers in a year—and a 250% increase on Instagram.
Made with Taylor May with creative oversight by Kristina Caizley & Greg Berman.