We were tasked with modernizing an American classic, while also never losing sight of the simple philosophy that made Dairy Queen, Dairy Queen. (Or DQ for short.)
BLIZZARD Treat meditations? Sauce tossed in every delicious crevice of seasoned all-white meat strips? No skips or compromises with the world’s best $7 Meal Deal?
That’s Happy Tastes Good.
Made with my partner Taylor May, creatives Kyle Heiner, Cori Sussman, Tom Oubre and Jeff Roy, alongside ECD Christine Gratton.