There are a lot of Chase ads out there. But none talked about the mobile app.
So we created a system built to talk about how the Chase Mobile app does more, and applied that system to so much stuff to help spread the word about how much more people could do with the app.
That meant a 360° campaign, spanning from broadcast film to OOH to social to photography to radio to… just about every touchpoint. Even ATM screens.
These vignettes all had to work in 6 seconds, which meant ensuring each one transitioned seamlessly into another—in total, we produced upwards of 40 video concepts.
OOH placements stretched throughout New York City.
Our work also lived on digital & social, creating a personality for the app that said, this is a Shiny Portal of Infinite Possibilities.
Made with my partner Taylor May, senior creatives Ben Kraft & Rachel Wyse, CD Sarah Fisher, ECD Steve Street.